Many aspiring entrepreneurs do not understand the "power" of the correct name of the future company. Choosing and fixing in official documents the correct name of your company is an important and far from trifling moment in the overall success of a business.
Often, novice businessmen, having no experience, choose verbose names, names that have no semantic relation to the general direction of the business, names that are hard to read, hard to remember, etc. and subsequently suffer losses from the wrong choice.
The name of your business should attract attention from the first second, consist of one, maximum two words, and should immediately give an understanding of what this business is about.
When choosing the name of your business, remember that it is with company name a dialogue begins between your business and your consumer.
In this article, we have prepared an overview of the three most common mistakes made by novice entrepreneurs when choosing a name and three expert opinions to help avoid these and subsequent mistakes.
A few years ago, when creating his own hot dog company, its owner misunderstood that if he named his company the same or consonant name as his closest but more successful competitor, he would help his business.
They say I'll "attach" to the already held success of a competitor. But in the end, everything turned into a big headache, unforeseen and very high costs of changing the name.
After two years of the company's existence and as it has grown, the owner of the hot dog company received a trademark misuse lawsuit from the company he once targeted.
In the end, litigation, the cost of conducting them and the cost of changing the name turned out to be significant and the businessman had to regret that long-standing and ill-conceived step more than once.
Expert Council No. 1
First of all, when choosing name of your new business
Google all available sources of information (offline and online) and government registries. Carefully and carefully study these questions on the Internet using the Yandex and Google search engines. Refer to the register of patents and trademarks of the Russian Federation (or your country) and try to find out if such a name is used by any of the existing businesses. A lot of money can be saved if your choice is carefully considered.
The name of your future company should be clear to any user at a glance, from the first reading, and it is very important - the name of the company should immediately say what the business is about.
What does he do? What to expect from him?
It's difficult, but possible. Often on the Russian market you can find the names of companies that not only do not tell the consumer what this business is about, but also contradicts the business itself.
For example, the name of the company: LLC "Low-rise Construction" offers consumers services for growing champignons. It is clear that at first the company had a construction business, then as the industry diversified or declined, the business changed, but the name remained.
This is a big mistake and most likely the business loses much more annually than the cost of re-registration or complete replacement of the business name.
Expert Council No. 2
When you choose a company name at the start, remember that in a few years your business may change beyond recognition, and instead of providing clothing manufacturing services, you will be selling flowers. If it is impossible to find a universal name in the future, it is better to spend money on changing it.
The phrase that if your business is not on the Internet, then you do not have a business, has already set everyone on edge. But the truth of this phrase has not lost its relevance.
One fitness business owner liked the word he later chose for the name of his business since childhood. The entrepreneur liked this name very much, but most users associated this word with a well-known brand for the production and sale of men's clothing.
This coincidence was the reason that the business was losing its customers and therefore the business was losing profits. Hundreds and thousands of people are looking for information about clothing, and end up on the website of a company that provides fitness services.
There is a focusing of interests and non-target users who do not want to purchase fitness services come to the site. Who loses from this choice? Childhood memory or business?
Expert advice number 3.
Avoid using words and phrases in your company name that are not relevant to your business. This can lead to confusion with consumers, and the name of the business will be reflected in the search in a completely different place where it should be. It is necessary to be where your consumers “graze”.
There are several online name generators on the Internet that you can use to pick up the name of your future company. We, at least, counted more than ten of them and did not continue to study this issue, since we consider this not the best idea.
Here you need to understand that the name of your future company is not just a word, it is not just a name. This is the first step to success. This is your quality marketing, this is your face, this is the first thing a consumer can see when they first meet.
Choosing a company name is a very serious and responsible step, and entrusting this step to a "soulless" and not "very smart" generator is the height of a frivolous attitude towards one's future.
Nothing but laughter such reviews about the name generator can cause any normal person: “I have run out of ideas. I have already taken $ 5 million from investors, but I have not yet come up with a name for the startup. And this service literally saved me. Ivan Petrov.
Many aspiring entrepreneurs do not know how to come up with a company name and use a generator. This is not true!
There are two ways to register a company name at the official level in the Russian Federation:
When registering a company, its founders, according to the laws of the Russian Federation, are obliged to independently or with the help of specialized companies create the Charter of the newly created legal entity and draw up the Memorandum of Association.
In the Memorandum and Articles of Association, the founders are required to enter the name of the legal entity being created (LLC, CJSC, OJSC, etc.) in Russian and English.
Example:
Choose words for the name of the company sonorous, but not noisy. Choose words for Russian companies Russians.
After the Charter and all documents corresponding to the law of the Russian Federation are drawn up and registered with the tax office at the place of registration of the company, the company is assigned an official name under which name this company will conduct its activities.
The first thing to do when choosing a company name, in addition to a simple Internet search, is to refer to the All-Russian Register of Companies - the Unified State Register of Legal Entities.
The easiest way to do this is as follows:
1. Go to the site https://egrul.nalog.ru/
2. In the field - "Name" enter the name of the company that you have chosen and, having entered the appropriate numbers in the "Code" field, click "Find". You will receive a list of companies that are already registered under a particular name.
This way you will be able to find a name that suits your company perfectly and does not violate the rights of other legal entities.
If you want to additionally “insure” in the name of your company and be present on the market in the singular by name, then you should register a trademark. The details of such registration can be best found here >>>
The name of the company is an important component of its success and image. The need for his choice appears along with the formation of a new business. Before anyone who wants to create their own business, the question arises: ? But even after its solution, many important tasks remain. One of them is the choice of a beautiful name for the LLC, which will bring success and prosperity to it. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a good name for the company (construction, legal, furniture, or any other), the owner will create an intangible asset, which over time will begin to work for its creator and bring him income.
A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service brand that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass mind. This term can denote a name, sign, design, product, service for their identification from competitors' offers. It has a unique name and its own symbol.
Huge amounts of money are spent on the creation, improvement and distribution of brands, and the rights to use them become a source of large financial income, because almost every business founder is sure that a catchy logo and a successful name are one of the most reliable guarantees against failure in the competitive struggle. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to consider that it is formed as a commercial proposal based on a pronounced positive image of the product, offering unique opportunities to meet consumer needs.
Having come up with a good name for an LLC, it will be possible to save time at the stage of turning a small business into a large one. But if it is planned, for example, without development prospects throughout the country, then the requirements for the name can be slightly reduced and focus on the general rules. It will be useful to organize a survey among potential customers and hear their opinion about the names in the list of proposals of the owner.
Advice A: A brand is not a product. The name should not describe its essence, characteristics, but only disclose, show its differences from similar offers of competitors.
Name the company in a way that embodies its value, creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as efforts are constantly made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name should have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the commodity situation at the time of creation. What are the principles for choosing the right brand? Let's consider them in more detail:
Now, individual approaches to creating a brand name are especially popular: syllables from surnames, names of the founders, combining the creator’s surname with the prefix K °, off, displaying the product theme in the name without direct mention - compare drops for washing the nose based on Dolphin sea water and many others names that focused on the root aqua, the theme of the sea and merged together - Aquamaris, Aqualor, Morenazal.
Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free "generators" of proposals, which give out a whole list of proposals. Another way out is to contact special agencies (they are engaged in naming, that is, they select good names), which will help to name the company correctly and beautifully, and offer creative ideas.
Choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction, emotions. It is worth inventing those that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a small survey among consumers.
When choosing a successful name for an LLC, first of all, you need to focus on the general principles of choice:
What not to do:
Unlike the brand name, the name of a company that does not claim to develop on a very large scale can reflect the type of activity (for example, "Breeze" is a company engaged in the production and repair of air conditioners). But here it is important to feel the edge. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservis). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.
Advice: the words Russian Federation, Russia and derivatives from them can be included in the name of the organization, but only after obtaining special permission. For this you will need to pay an additional state fee.
The name of a successful transport company must comply with the general principles of choosing a beautiful name and be different from the names of competing firms. You can beat an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create the original name of an LLC, you can focus on the following list of directions:
In any case, the name of the company (construction, legal, furniture, etc.) must be so that the name is easily pronounced, euphonious, not interpreted ambiguously, and also does not have floating stress and negative associations in sound, sense, causes pleasant visual comparisons.
The name of a successful construction company should form in the mind of the consumer associations with reliability, comfort, and be easy to understand. Examples: Cozy House, RiMake, Domostroy, StroyService. It is necessary to avoid names that will be consonant with the names of competing firms, abbreviations. But in the name of the LLC, you can display the profile of work or services. Sample list: RegionStroy, StroyMaster, Safe House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMig, Build-ka, PoStroy), add a prefix (Derwold & Co). Recently, more and more company founders are opening their business online, but the importance of a correct and beautiful name does not change from this. building materials can be through ads, including online, on special sites.
The name of a law firm must necessarily inspire trust, confidence in competence, a sense of reliability. It is desirable that it is not long and well remembered, for example, "Right". Often the owners decide to combine parts of surnames or names, including foreign ones. Here is an example list: SayenkoKharenko, White&Case, Yukov, Khrenov & Partners, Spencer & Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).
List of useful tips:
The name of a law firm should be a mirror reflection of professionalism, personal values of its owner and employees. It is also worth paying attention to the graphic design of the logo, colors.
When choosing a name for a successful furniture company, it is worth focusing on some aspects: style, luxury, leadership, comfort, all of which should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can beat the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStil or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Comfort Formula, Triumph, Residence, Soft Line, Furniture Formula. Another way out: add the prefix K °, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play around with the word a little: MebelYa, SoftZnak, Mebelius, Mebelion, or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or a name (Furniture from Petrov).
The name of such a company must be perceived positively, inspire confidence and indicate the solidity of the company. It is impossible to beat humorous names (for example, BUKA - AccountingConsultingAudit). The company should be named in such a way that the name indicates the type of activity, creates a positive image (ExpertPlus, Garant, AuditService, Your accountant, Openwork, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can beat English words, prefixes, for example, Account (account), TaxOff.
Recently, abbreviations are often used - BOND (Accounting Statements Tax Declarations), connect parts of the surname or names of the owners, of course, if the name turns out to be harmonious. Creating your own business, you can without problems. You need to register on the state portal, fill out the form using step-by-step instructions. Then a letter will be sent to the post office with the date when you can pick up the certificate at the tax office.
Consider the most common questions from users.
A good name is the basis for building a successful business. Its creation can be entrusted to a specialized company, but it’s really possible to do it yourself, of course, after studying the theory and some practical points. The choice of name must be approached responsibly, because if you make a mistake, this will negatively affect the image of the organization and profits.
A lot of outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether copyright applies to it (according to Article 1259 of the Civil Code of the Russian Federation). It should be borne in mind that such objects also include processing of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, ideas, concepts and principles of implementation are not covered by copyright.
Important: if the entrepreneur decides to name the store by the name of the cartoon or the name of the character, it will be illegal, even if the copyright is not registered. But if the owner uses the plot of the cartoon and creates his own hero on its basis, there should be no complaints against him. But you cannot use the name of the character, cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of the store.
Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information, practical advice is posted on legal forums, sites where questions are asked to lawyers.
If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the company name. The procedure and practical details are described in Art. 1474 of the Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name, in the documents he is listed as an "individual entrepreneur". But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to the already registered one, similar to it to the point of confusion, if entrepreneurs work in the same area.
To avoid unpleasant situations and losses, it is worth at the initial stage to clarify the presence of a name in the USRIP or USRLE, to agree on granting the rights to use the name of the cartoon character with its author. If this is not done and rush to start activities without prior agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in name, but also compensation, compensation for losses incurred.
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It will not even be able to fully function without a beautiful name. His choice is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be harmonious, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special sites that will show an approximate list of proposals.
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Each company opened on the territory of the Russian Federation must have a name. Without this, it will be impossible to take a loan from a bank or conclude a contract.
It is worth choosing a name long before opening, because during the registration process you will have to do a lot. All forces will go to solving more important tasks, so you simply won’t have time to choose a creative name.
It is worth noting that not everyone can quickly come up with an interesting name, sometimes this process drags on for weeks, or even more.
Many do not even realize the existence of such a word as naming.
Based on many years of experience, experts in this field have identified points that should be followed when choosing a name:
When choosing a name for a company, you must adhere to the civil code and Federal Law No. 14 of 08/02/1998.
It says the following:
Not all names can be chosen for your newly opened company.
It is strictly forbidden to use the following:
As a result of violation of these rules, large administrative fines may be imposed on the organization, as well as a ban on the further use of such a name.
In case of disobedience, you cannot avoid litigation, which will further aggravate the financial condition of the company.
Often a beautiful name is able to attract many customers, especially immediately after opening, respectively, every novice businessman should carefully consider his choice.
Recently, offices have appeared that, for a certain fee, will come up with an original name for your business.
However, most well-known companies appeared as a result of the owner's own thoughts or quite by accident as a result of unforeseen events. Suffice it to recall the history of the appearance of the legendary name of the company "Apple".
Please note that the title should not be too long.
Looking at the names of the companies "IKEA" and "Nokia" it is clear that just a couple of letters are enough to make an unforgettable combination. In fact, the names of both companies make sense.
The first two letters of IKEA are the initials of the founder of the company, and the rest are the abbreviated name of the farm where the owner grew up. And “Nokia” is the name of the village in which this company appeared. Below are the original names of organizations in both Russian and English.
Russian-language options include:
English speakers include:
When choosing a name for your company, be sure to take into account the type of activity that you are going to do. So the name of a trading company should be significantly different from a law or dental firm.
Experienced naming experts have identified the following basic naming styles:
You should strive to identify the qualities that attract customers in this business, and try to include them in the name.
It is very important that the name makes a potential client turn to you, it should also evoke positive emotions in people.
For convenience, below are examples of how to choose the right company name, and how not to do it.
When opening a construction company, first you need to determine the requirements of customers for the developer. They usually want quality work done according to standards and meeting deadlines. Based on this, it is necessary to focus on reliability and competitiveness.
Great titles like:
But it is worth carefully approaching originality. For example, a name such as "MigDomStroy" may mean that the company will complete the work quickly, not paying attention to quality. Naturally, this will scare away potential customers.
Among the huge variety of shops and retail shops, it will be more difficult to stand out with a beautiful name. When choosing, you can proceed from the following:
All this can be mixed and get an interesting name that will attract a certain audience. For example, "Shoes for macho", "Cavalier in premium clothes", "Fashionable child".
If you need to choose a name for an organization operating in the field of taxis and cargo transportation, you should emphasize qualities such as speed and safety.
Taxi names are:
Quite often, the suffix or ending "Auto" is used in the name of such firms.
It is best to choose a name while in a good mood. A gloomy and overwhelmed businessman is unlikely to be able to come up with something fun and original.
If you still can’t choose a beautiful name for the company, then entrust it to professionals. They will do everything in accordance with applicable law.
The name of the organization is indicated in the constituent documents. The Civil Code does not contain any indication of how the company should be called, except for some restrictions, which we will discuss below. The main thing is to indicate the legal form. Also, the constituent documents must contain the full name of the organization and the abbreviated name (if any).
The latter is not at all a prerequisite for registration. You can get by with one, but often this makes bureaucratic work difficult. In addition, the abbreviated name of the organization can significantly save the budget. We will discuss these issues in more detail in this article.
The name of the organization is the name, the name of the company, which is submitted to the Unified State Register of Legal Entities (EGRLE). “Whatever you call a ship, so it will sail” - time-tested wisdom. To date, there are highly specialized specialists in the field of naming (help in finding the optimal name) and branding (creating a recognizable image). We will touch upon the legal aspect of this concept, analyze how the change of the name of the organization affects further activities.
We have already noted above that the Civil Code does not contain any regulations, requirements for creating a memorable name for an enterprise. However, there are certain areas of activity in which some words are required:
By the same logic, the name of an organization that will mislead consumers is prohibited. Such examples include the words “microfinance organization”, “pawnshop”, “exchange” for companies that have nothing to do with that activity.
Abbreviated names, as a rule, are used in those organizations that are required to include certain words. This greatly increases the full name. There are difficulties associated with the manufacture of signboards, letterheads, seals, etc. Also, long names are difficult to perceive by consumers, it is difficult to create a recognizable brand. The Civil Code does not prohibit the parallel use of the abbreviated name in everyday activities.
So, two names can be used in the law. The first must fully comply with all clauses of the Civil Code, for example, the Primorsky Forest Limited Liability Company, the Worthy Future non-profit organization. We agree that such long names will create difficulties in the widespread work. Abbreviated names may look like this: Primorsky Les LLC, NGO Worthy Future. It is also allowed to have an additional name in English, in the language of the indigenous and small peoples of Russia.
It is legally prohibited to include in the corporate name of an organization:
The last point is subjective. There are many disputes and opinions on this subject. However, common sense wins in them, and we do not see inscriptions on shop windows that evoke negative associations in us. Of course, there are always those who are dissatisfied, but these are purely individual cases, they are not expressed en masse.
As for the official names of states, there is some misunderstanding here: is it possible to use the name "Russia" or "Russian Federation"?
The name of our country is only allowed by permission. Its procedure is established by the Government.
The state at the legislative level is struggling with unfair competition. Sometimes dishonest entrepreneurs use an already familiar brand for their own purposes: they name their companies the same way. This is legally prohibited. An identical or similar name is not allowed. The exceptions are various areas of activity: for example, two companies with the same name "Peresvet". The first sells electronics, the second - food. Such a case will not contradict the law, since there is no competition between firms.
If two companies have the same name, sell similar goods or services, then the right of exclusive use belongs to the one that was first registered in the Unified State Register of Legal Entities. For the second, negative consequences may occur: compensation for losses associated with misuse. In addition, she is obliged to rename her enterprise. Next, we will tell you more about this.
The change of the name of the organization without fail occurs by decision of the competent governing body. The procedure does not depend on the reason for which it occurs. The court has no right to rename the enterprise itself. It can only oblige the competent governing bodies to change the sign. The procedure is determined by the relevant federal law, depending on the organizational and legal nature. For example, the functioning of a joint-stock company is regulated by federal law No. 208-FZ of December 26, 1995 “On joint-stock companies”. A meeting of shareholders is held. It is where the decision is made.
Suppose a certain firm sued its competitor with the same name. The local arbitration court granted the filed claim. Now the competitor, which also has a similar name, is obliged to change it in the near future. The legal procedure for such actions is regulated by the Federal Law of February 8, 1998 No. 14 - FZ "On Limited Liability Companies". A constituent assembly is convened, at which a decision is made on the renaming. After that, the leader issues an order that contains something like the following:
“Based on the entry made in the Unified State Register of Legal Entities on the renaming of the Limited Liability Company ... (name) into the Limited Liability Company ... (name, number of the certificate of making an entry in the Unified State Register of Legal Entities of the series ... No. ..., issued by the Interdistrict Inspectorate Federal Tax Service of Russia No. ... for ... region ... date) I order:
Changing the name of an enterprise is a difficult process. In practice, large companies resort to it extremely rarely, due to serious circumstances. To rename, do the following:
After renaming, it is imperative to notify all partners and counterparties by official letters. If vehicles, real estate, trademarks, patented inventions, etc. are on the balance sheet of enterprises, everything will also have to be re-registered. Those who have experienced this know how difficult it is, for example, to obtain a patent for a brand in Rosreestr.
The name for the company should be creative, unique and enticing. However, this is not the only criterion by which the company name is chosen. There are several naming criteria developed by professional marketers:
How to name the company, what are the options? There are several ways to name a company so that it is successful, which are used by the world's most famous brands. These methods are based on a play on words, and are designed in such a way as to attract the attention of the audience.
Often the names are formed from hackneyed expressions and words in which the order of syllables has been changed. For example, in 2006, the American startup Xobni (Inbox) was launched, specializing in searching through Microsoft mail archives. The app is popular and in 2013 it was acquired by Yahoo!
The most famous example of such naming is . In terms of sales, the success of Apple products is unmatched in its field. Therefore, in the question of how you can name the company, you can follow this example.
The so-called misspelling is a distortion of the usual name. Such names are more attractive to the audience than words with the correct spelling. Name examples: Google (googol), Tumblr (tumbler), Fotopedia (photopedia), Gyft (gift), etc.
In 2012, Gyft, a startup specializing in digital gift cards, was created. Customers could use a mobile wallet instead of carrying plastic gift cards. About 200,000 cards were stored in the app in the first year, totaling $10 million.
Proper names are easily recognizable and attract attention. Using this fact, you can name the company. Example: Ollie, a company that delivers organic dog food. Revenue for the year of operation amounted to about $ 5 million.
Hybrid words can be composed both in consonance and in meaning. Mark Zuckerberg came up with the idea of calling a business a hybrid word when he created Facebook. Facebook is a social network that has been successfully functioning to this day.
In the names in America, the abbreviation "Al" (artificial intelligence) is actively used. According to experts, over the past few years, about 23 enterprises with the abbreviation "Al" in their names have been opened.
You can come up with a company name in such a way that potential customers have associations with certain products or services. An example of such a naming is the name "House in the country", from the Wimm-Bill-Dann company, which produces dairy products.
The "talking" name allows the company. For example, the Yobidaebi sushi delivery service is provocative enough to attract a youth audience. The company "Vkusnomama", which deals with food products for children, created its name taking into account that the goods will be bought by young mothers.
Replacing capital letters in names is a naming method that is widely used both in Western and domestic business. For example, the Qlean enterprise operates on the Russian market (with the replacement of the first letter “C”). This company provides cleaning services.
Experts note that naming is dominated by English. However, many Russian-speaking companies are successfully creating their own Russian brands.
An example would be companies whose products are actively bought in Russia and in the CIS countries - "Babushkomet" (a service for evaluating the work of sites), "Special Feast" (canned marinades), "Russian Catch" (slave, as well as seafood), etc.
What is the best name for the company? Quite a few entrepreneurs, thinking about what to name, are increasingly choosing names according to the rules of Feng Shui. In Chinese, feng means wind, while shui means water. Feng Shui means "harmony" in Chinese.
If you want to choose a name for a company according to the rules of Feng Shui, it is better to give preference to simple and understandable names. When deciding how to name a company so that the name attracts good luck and money, frequently used words are perfect, since it is believed that the frequent mention of the name gives the company strength and attracts positive energy.
The ideal name, correctly composed according to Feng Shui, consists of 3-5 letters. It is believed that words ending in vowels are better remembered and easier to pronounce. An example is the name of the Japanese company "Sony", which comes from "sonus" (lat. "sound").
According to the rules of Feng Shui when deciding how to properly name a company, you need to listen to your own feelings. Good ideas come when a person is alone with himself. The name should be pleasant to the ear and evoke good associations.
If you do not know how to name the company so that it generates income, you can turn to relatives and friends. Close people will be able to advise, talk about their emotional response to a particular name.
A proper name is not the best solution for naming, as it is contrary to Feng Shui. This can be a problem, because of which your business will have to sell.
When choosing a good name, it makes no difference whether you want to name the company LLC or open a business as (IP). When choosing a good name, you need to remember that there are certain legal nuances here:
When searching for the best name for a company, a selection of possible options is usually made. Unsuitable names are eliminated during the selection process, only a dozen of the most suitable ones remain. When there is a choice of a dozen items, you can test on the target audience. Friends and relatives should not participate in the survey, since the opinion of strangers is important in this case.
Anthony Shore, head of Operative Words, argues that respondents should think the brand is real. Respondents are shown an image of the name (on the website, on an advertising brochure) and they describe their associations, which helps to understand whether the name corresponds to the idea of the enterprise. After the preview, a few days later, the title is shown to the respondents again and the survey is conducted. This will help you understand whether the brand is easy to remember or not.
Experts can always help with the question of how to come up with a name for a business project. There are also sites where you can place an application on how to name a construction company, or a company of a different profile.
The authors compete with each other, sending the customer various options, among which he must choose the best one. The payment for naming, announced in advance by the customer, is received by the winning project. In this case, you do not need to invent anything yourself.
There are also sites that are simple name generators, exchanges and similar resources.
We talked about the best ways to come up with a good name for . Which one to use is up to you.
