Today, in the TOP of popularity among entrepreneurial projects for beginners is an online store. The scheme, which seems ideal for those who want to make money, which features a free template found in, the best-selling product and cash flow from grateful buyers pouring into the pocket of a businessman, is advertised and discussed everywhere. Many people are trying to work on it. However, for all its apparent profitability, it does not give the effect that it promises.
But trading through a virtual platform has a lot of advantages:
Statistics also confirm the prospects of this direction.
Many studies conducted by both international analytical organizations and domestic ones show a sharp increase in the share of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This has contributed not only to the fact that declining incomes have forced people to look for ways to save money when shopping (online stores are known to offer lower prices compared to "real" stores), but also the fact that many companies have transferred all or part of retail into the virtual space, and this allowed them to save on the expenditure side. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable “vicious circle”, where both the buyer and the seller have advantages. The statistics only confirm this:
Similar trends are also observed in Russia. Despite the fact that the share of the total retail volume in the Russian Federation is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is very noticeable, it is almost 25% annually. That is, according to forecasts, by 2025 it can account for almost 10% of the entire market, and this is incredible progress. Several factors contribute to the popularization of e-commerce:
However, if everything is so rosy, why aren't all of us "raising millions" on e-commerce yet? To the question whether it is possible with the help of i / m, one can only give an unequivocal answer - no. And not because a serious start-up capital is needed to launch and / m, but because this concept is sometimes perceived one-sidedly. Without the investment of time and effort, no project can be realized.
On the other hand, with a competent approach and investment of your own time, effort, and even a small, but still significant amount of money, this is a promising direction in retail.
Domestic statistics confirm the high pace of development of e-commerce. Only in 2013 (compared to 2012) the number of i/m increased by 20%. Unfortunately, there are no statistical data to date, but the forecasts of past years assumed a sharp positive trend. On the other hand, there is no information about those projects that were closed or "quietly died."
Today, almost a third of the population of our country already has the experience of shopping on the Internet, more than half use the Web and do not mind using it to purchase goods.
According to the form of payment in Runet, cash payments are in the lead, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.
In terms of product structure, the Russian online market differs significantly from the global one. Cardinally - in the position of electronic books, discs, music, films and other products with copyright. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not sufficiently reliable, so much is freely available.
Between experts and statistical calculations obtained by surveying consumers, positions on the issue of building a rating diverge. It is worth analyzing several positions of the best-selling products through the online mode and find out who is still right.
It is immediately worth noting that within this niche there are big distinctions. You can distinguish between large and small household appliances, as well as electronic devices. In general, this group accounts for almost half of all sales (44%) on the Internet. Because both the advantages and disadvantages are similar, several subspecies of goods can be combined here. In various studies, they are given several first positions in the rating.
Small household appliances, which can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, have a very high popularity. The share of these products in the total number of purchases through i / m is almost 15%.
There is also a great demand online for small electronics, which include smartphones, mobile phones, players, and cameras. There are also computers and accessories for them.
Large household appliances, washing machines, refrigerators, air conditioners, hoods, etc. are also in demand. In total, they account for almost 8% of purchases.
Demand is driven by several factors:
Product niche for the seller and its advantages:
Disadvantages of a niche for i / m:
According to statistics, this product niche in online trading occupies about 13% in the sales structure. The main contingent of buyers are women of various ages. I / m, offering this kind of products, you need to adhere to several rules in order to attract a client:
Many today offer their partners just such terms of cooperation. By doing this, they not only expand their sales markets, but also help and / m in the development and increase in sales.
Advice: if you decide to start selling goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he likes in the photo, find out whether it is comfortable for him in it, whether it sits well on the figure or leg, and return the one that did not fit, you will get a chance for him to return again. This will be your significant competitive advantage in the market.
Niche cons:
Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small towns and rural areas, deprived of large shopping centers and retail chains offering good-quality and fashionable clothes. Expensive things, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear are good here. Since there are few offers "in real life", buyers use the Internet, especially since confidence in the format has increased in recent years.
These products account for almost 10% of the total e-commerce sales. By the way, over the past few years, the group has shown a positive growth trend, pushing children's goods. Niche features:
According to various studies, this group is ranked 6th and 8th in the TOP-10 best-selling goods via the Internet. However, there is a nuance here - each unknown brand of products arouses suspicion among a potential buyer. It is better to form your showcase from branded products that are well known to consumers, as well as widely represented on the market. That is, by offering a lower price than stationary retail outlets and boutiques, you enable your client to purchase a perfume or cosmetic product at a profit. The scheme works like this:
In the necessary conditions and / m working in this niche:
On this position, there are also some discrepancies in the opinions of experts. Some put it in 4th place and give away almost 6% of the online market. Some believe that furniture is not included in the TOP 10 at all due to the fact that buyers prefer a personal tactile acquaintance with the item that they are going to buy. The ideal combination for this kind of sales is the presence of an exhibition center and / m, where you can order cheaper.
With a subgroup of household goods, things are a little simpler. Their choice is not necessarily associated with the need to visually and “live” evaluate the dimensions. That is why small pieces of furniture, many goods for the home and garden are ordered via the Internet.
Of particular note are interior items from the exclusive category. A handmade picture frame, a mosaic wall panel, a vintage dressing table - all these things are very expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries and celebrations, gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. In addition, the competition in this segment is low.
Advice: if you are attracted to a niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.
This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are given on the basis of surveys of Internet users, where the cut of the target audience was not fully taken into account. Young parents who are busy with household chores and caring for a baby will prefer to order the necessary goods on the Internet and will not waste precious time shopping. Online shopping saves not only time and money, but also effort. Therefore, goods for children are increasingly being bought in i / m, and the market share of this niche is only growing. Moreover, the age of the parents is just within the limits that coincide with the indicator of the most active Internet users.
Nuances important for a niche and / m:
Only 2% is given by experts in this product niche. The lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services for downloading music and books are becoming less and less. Perhaps in the future, such goods will be bought more actively.
It should also be taken into account that in the regions and areas remote from the center there is a “book hunger” and a still steady demand for paper media.
In addition, special literature of a scientific and technical nature, educational materials, and children's books are actively bought. By choosing this type of direction for your i / m, you can get a steady stream of buyers.
It is also worth noting here that the "fat" on book products is quite high, and there are no difficulties in organizing delivery. This product is small-sized, light in weight, does not require special packaging (a fairly dense cardboard box, suitable in size), service. Yes, and returns in this category are extremely rare, the only reason is damage during transportation, which is easy to avoid.
Almost 4% of the online market is occupied by the “other” category, under which many goods are hidden that are successfully sold and are in constant demand. For many start-up entrepreneurs looking for their own niche, it is this niche that is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.
If you are not very attracted by the opportunity, but want to try your hand at online trading, then pay attention to the following product groups:
From the author: hello friends, readers of our blog! If you have decided to start a business on the World Wide Web and do not know which niche to choose for trading, and what is better to sell in an online store, then you are definitely here. In the modern world, the number of online purchases is growing every day, and today I will tell you what people buy more often in online stores.
Nowadays it is very difficult to imagine a person without access to the Internet, and some even began to live in social networks! Today, you won’t surprise anyone with an online purchase, but in Russia there are still many shops that don’t want to completely go into the virtual world and leave offices and shops in real life, and our mentality is to blame for all this. However, I note that the scope of online trading is increasing more and more, and this process can no longer be stopped - its growth rate can be compared with a geometric progression or the multiplication of microbes.
As I have already noted, the number of online purchases is increasing every year, and this happens for several reasons:
in online stores it is convenient to flip through catalogs and choose products with photos and text descriptions;
purchase price below market value;
you can place an order without leaving your home, and couriers bring purchases directly to your home;
you can order exclusive goods, even those that are not in our country;
convenient payment method - you can pay for purchases by cash on delivery or by bank transfer;
free shipping from another country - many consumers appreciate this factor.
Some statistics from global indicators: the volume of purchases by visitors to online stores has doubled over the past 4 years! If in 2012 this figure was equal to 1.07 trillion. dollars, then by the end of 2016 it approached 2.3 trillion. dollars, and the forecast for 2017 is almost 2.38 trillion. Doll.! Can you imagine these scales?
I will give general statistics on what is more often bought in online stores of the Russian Federation. In 2016, according to sociological surveys, the following figures are given: 7% prefer to shop in foreign stores, 43% of respondents choose domestic and foreign goods to the same extent, 50% of respondents acknowledged the fact that last year they bought at least once using the Internet.
The current 2017 promises to be even more promising than the past for online commerce. According to the survey results: 21% of Russian buyers want to master the purchase of goods from abroad and 22% - to get acquainted with the offers of the Russian Internet market.
Here is a list of countries that are most in demand among Russian consumers:
China - 46%;
Germany - 16%;
Turkey -12%;
France - 5%;
Great Britain - 2%.
Respondents also admitted to being cautious about online shopping, the reasons for this are as follows:
fear of not getting an order (51%);
the risk of purchasing a low-quality product (52%);
costs for the delivery of products (44%);
long delivery time (45%).
Now I will try to answer the main question of our article, what is most often ordered in online stores. The popularity of online shopping has reached the point where everything is bought online today - from batteries to cars, but not all goods are equally popular. So…
There are 55% of buyers who prefer to buy fashion items through the World Wide Web. It is no secret that shoes, clothes and accessories are most often ordered in online stores. In this category, the main consumers are, of course, women.
The only obstacle - in most cases, it is unrealistic to try on the goods. But online stores are actively working in this direction, providing customers with a reliable dimensional grid and 3D viewing of goods. Recently, online stores have appeared more and more often, where you can order clothes at home along with a delivery and fitting service.
Gadgets and small household appliances in online stores are purchased by 42% of respondents. Prices for this group of goods are usually lower than in a regular store, so even if you add shipping costs, it is still more profitable to buy online. But large household appliances are bought less often - 22% of respondents.
36% of users buy. This category is popular with young mothers due to low prices. Children's goods can be found at a cost lower by 10-40% compared to the market. A large assortment allows you to choose a unique product without "shocking" your wallet. Now children's goods from Poland, such as strollers and shoes, are especially popular. This is European quality at a low price - in addition, the delivery time from Poland cannot be compared with China.
32% of respondents prefer to buy skin care products online. Perfumes and cosmetics are very popular due to their wide range and the ability to deliver to anywhere in the world. By the way, beauty products are in great demand not only among women, but also among men - recently, a strong half of humanity has begun to actively master the purchase of beauty products in online stores. Korean brands and ECO-cosmetics are especially popular.
Runet is now flooded with sites where you can buy high-quality and inexpensive software. There is no doubt that this product will soon completely switch to Internet content.
Now few people go for tickets - no one likes to stand in a huge queue among a bunch of people. Many prefer to do it remotely, and it doesn't matter what the ticket is for - an event, a concert, a bus or a train. On the Internet, you can buy a ticket in a matter of minutes, without being distracted from everyday affairs.
Since many users want to pay for services and goods without leaving their homes. By downloading the application, you can keep abreast of the card balance, pay utility bills, top up your account, etc. In this area, the market has stepped far enough.
I would also like to note the following types of goods that sell well through the online store (they, of course, make up a much smaller percentage than the previous products, but at the same time they sell well): spare parts and accessories for a car - they are bought by 14% of users; sporting goods -12% of respondents purchase items of this category in an online store.
This list of the most popular products has not changed recently, except that the leaders sometimes change places. But there is a forecast that smartphones will soon take first place in this ranking.
Perhaps the above data will help you, and where you can invest your money. After all, there is no doubt that online shopping will soon completely replace the usual one.
On this note, I will end my article. If it seemed useful to you, subscribe to our blog and tell your friends about it on social networks - all of a sudden they will soon become your customers or partners. See you soon!
What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.
A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of saleability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.
Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.
It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.
If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.
Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.
Or consider alcohol.
Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.
But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.
Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.
Currently in demand in the Russian Federation include:
However, a hot commodity and a profitable one are not the same thing.
The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff” is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothes pegs, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.
The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.
Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.
Everyone chooses a certain strategy for himself:
Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.
Most purchased goods in the country can be grouped into the following categories:
There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:
Among all the variety, some products are in great demand, others are less. How to make the right choice and stop at a certain type?
After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:
The solution to the first question can be found in two ways:
Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.
Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.
The next step will be to take into account all your capabilities in the following aspects:
With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.
The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes us look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.
What to build a business on the network, which is more required by users who prefer to make purchases online?
Electronics
The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.
Perfumes and cosmetics
This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.
Gift items and toys
Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.
Clothing and footwear, accessories
Turning to online stores for such a seemingly simple product, people are forced by the high price in regular outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.
Green tea, coffee
Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.
Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.
For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.
If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.
At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), they do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.
As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:
The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.
general Statistics for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:
But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. A market already crowded with large entrepreneurs, with whom it will be difficult to compete.
In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.
Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.
For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.
Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.
As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.
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To understand which product is the most in demand in Russia, experts conduct various marketing research. This is necessary in order to regulate the market, optimize the ratio of domestic and imported products. Now many different things are imported from other countries, mainly from China. This is due to the low cost of such products. There are many difficulties on the way of active exit and popularization of domestic producers among the population, the main of which is the legislative framework. Recently, the government has been supporting small and medium-sized businesses so that new enterprises appear and certain industries develop, special projects are being developed. They are aimed at satisfying the demand of the population and producing the most demanded goods in Russia. It is about this type of product that will be discussed below.
The rating of the most demanded goods in Russia is determined by the popularity of certain types of products. Most often these are essential goods, fashionable things. In general, we can say that this is an object that meets the primary needs of a person. If we consider the domestic market, then our people are in demand, of course, for food, household chemicals, cosmetics and hygiene products, textiles, household appliances and electronics. A separate category, included in the top most popular goods in Russia, is products for the youngest part of the population - for children.
When asked what product is the most in demand in Russia, the first thing that comes to mind is. Among them, one can single out the main element, without which not a single meal in a Russian house can do - bread. No wonder he is given a special place in the diet of every person, because he saved in the most hungry years. Perhaps that is why bread is given such an important role. Of course, it is one of the most sought after products.
Do not forget in general the group of grain and flour products. Most Russians always have flour in their homes. Meal is most often accompanied by another product of this category - these are cereals. Not all countries can boast of such a variety and choice, but the inhabitants of Russia actively include cereals in their diet.
This group of goods includes another popular product - pasta of various types. This is a cheap product that is available to most of the population. In the domestic market, various bakery products are also in great demand.
This category is the most demanded and sold goods in Russia. Animal products are taken into account in a certain ratio when calculating the consumer basket, since such products are needed to ensure a healthy diet. This commodity group, in turn, is divided into three broad categories:
But in the sale of these products, despite all their advantage in the form of popularity, there is one catch. They are compliance with storage conditions. People involved in the sale of such products must certainly remember and comply with them.
This category also includes the most popular imported goods in Russia. In particular, it is fruit and vegetable products. She is just a storehouse of vitamins. But more than fifty percent of this commodity group consists of foreign fruits and vegetables. They are mainly imported from warm southern countries such as Turkey, Georgia, Spain, Ecuador, Colombia and Greece.
Dairy products are another popular group on the domestic market. Among Russians, preference is given to milk. It comes in various degrees of purification and heat treatment, the percentage of fat contained and the level of additives. Products based on it include cream, cottage cheese, sour cream, cheeses and butter. The latter is presented in a large assortment. It can vary in the amount of fat, salt, moisture and sugar.
A separate place can be allocated for sour-milk products. These include all milk-based products with the addition of special bacteria. This is kefir, fermented baked milk, sour cream and even cheese. All of them are of great benefit to the human body and are sometimes used for preventive and therapeutic purposes.
It is impossible not to mention the product, which is one of the most popular goods in Russia. It is specific and very clearly characterizes the domestic market - it is condensed milk. It is a product of evaporated milk with added sugar. Condensed milk is actively used in confectionery, and for many people it replaces the usual beet derivative.
This type of product also belongs to the category of the most demanded goods in Russia. Now, for sure, not a single person imagines his life without the components of this commodity group. The rapid development of the chemical industry in this direction back in the nineties led to the fact that the range of these products became very extensive. This group includes the following components:
The latter are represented by a huge variety of products that are used by man everywhere. People use them to care for dishes, bathroom, sink, toilet, clothes, furniture, floors, etc.
In Russia, the most popular company that produces detergents is the American Procter & Gamble. Under his brand, such powders as "Myth", "Tide" and "Ariel" are produced and sold on the domestic market. More than seventy companies test their products on Russians, but the most popular are Procter & Gamble, Henkel KGaA, Reclitt Benckiser, as well as the domestic Nefis Cosmetics.
This category belongs to the most demanded goods in Russia, because without it the life of a modern person is impossible. If you classify countless personal care products, you can combine them into three large groups:
Among all cosmetic and hygiene products among Russians, anti-aging creams, shower gels, soaps, deodorants and antiperspirants are in demand.
If we determine the most popular brands, then we can distinguish such brands as Black Pearl, Pure Line, Avon, Nivea, Garnier, Maybelline, Oriflame.
In the age of information technology, almost everyone uses electrical products in their lives. Due to the fact that time and science do not stand still, their range is constantly updated. In place of one, once popular models come others. Over the past fifteen years, several generations of gadgets have changed. People also always want to be in trend and have the latest innovations, so the demand for electrical goods is very high. This also applies to the domestic market. These devices are designed to facilitate the daily duties that fall on the shoulders of a person. Among the most popular brands that produce almost the entire product range of equipment, one can single out LG, Lenovo, Samsung, Apple, Phillips and Acer.
The most demanded Chinese goods in Russia are mainly this group. People are attracted by low cost, which is due to low cost. This is due to the fact that many of the world's giants in this industry have their branches in China, where labor costs are not so high.
Many people prefer to choose household appliances personally, because this makes it possible to at least visually assess its quality. But this in no way affects the popularity of online stores selling this type of goods.
At the moment, the demand for small household appliances has increased markedly in the home products market. These are irons, and blenders, and juicers, and meat grinders. A significant proportion of products are intended for beauty and body care. This includes hair dryers, shavers, epilators. The popularity of this segment of household appliances is explained by the possibility of presenting it as a good gift.
This category is mainly represented by the most popular goods in Russia from Moldova, Turkey and China. Leadership in sales of clothing and accessories is due to their intended purpose, that is, the protection of the skin. The second factor that determines the popularity of this product is the desire of a person to express his individuality.
Finding your target audience in this area is not so difficult. It does not matter at all how sales will be carried out - whether it is a real store, or Internet portals. Buyers of clothes and accessories through electronic resources are twenty percent of the total number of residents of Russia.
Toys are the most demanded goods in Russia from China. They have a fairly long life cycle, as they are relevant for people of different age categories.
Depending on the intended purpose of this product, it can have a completely different audience. It can be both small children and wealthy adults. The latter often collect handmade toys. That is, the sale of this product can be designed for a heterogeneous market segment, which indicates good business opportunities.
This product of the chemical industry cannot but be popular, since it, like the previous ones, is designed to meet the vital needs of a person. In this case, it is the need to be healthy. The target audience for drugs is very rich. This is evidenced by the huge number of pharmacies located literally at every step.
The Russian market is considered the most favorable for the sale of all kinds of products. Beginning businessmen are often interested in what are the best-selling goods in Russia and whether they are bought in the world. Therefore, the article will present products that will be bought in the Russian Federation and other countries.
It is easy to guess that the most traded goods on planet Earth are raw materials. Large transactions are usually concluded on them and, as a rule, large companies act as parties-participants. The TOP of the best-selling commodity-oriented goods looks like this:
But although raw materials are considered the best-selling commodity in the world, the average office clerk will not buy a barrel of oil. Therefore, the most popular products are usually designed for entertainment, they are small and accessible to everyone, and they are also well advertised:
So, what is the best-selling product in Russia? As a rule, it all depends on the category. Aspiring entrepreneurs usually work with several products, because with a large assortment it is very difficult to track the popularity of a product. If you choose only one direction, then later you can expand the line with related products. This trend brings good profit if you use the Internet space for implementation.
Also, when starting to work with sales, it is important to understand that during the crisis, the list of the best-selling goods in Russia will certainly change. This will especially affect the wealthy segments of the population, who prefer to save money and start investing in things. Mainly in precious metals, real estate, art or antiques.
But since there is a priori no middle class in the country, and society is divided into two categories of people: some skim the cream, others are below the poverty line. In connection with this feature, goods for sale are usually selected. But here you also need to think: if you choose cheap goods, you can quickly win over an audience, only here there is a lot of competition, which is made up of Internet sites and more well-known organizations. As statistics show, gadgets were the best-selling product in Russia in 2016, but it is almost impossible to snatch your market share in this segment.
It is this group that leads the top 10 best-selling products. The desire to express oneself and stand out is almost in the first place in a person. This group of goods will be in demand in any economic conditions. Despite the fact that people are used to choosing things by trying on and by touch, today more and more buyers order the necessary goods via the Internet.
The web provides information regarding the size, color, composition of the fabric, in addition, there are photographs showing the thing from all sides. Although for a client, buying goods on the Web is a real pig in a poke, the buyer will never guess what exactly he will receive in reality. But in terms of searching the Internet is very convenient.
The best-selling products on the Internet are clothes and shoes. According to statistical results, 12% of consumers buy goods in this category online. This is done mainly by women, and the most sought-after product is, of course, dresses.
Such aircraft were originally created for military purposes, but after a while they were enthusiastically used in everyday life and for entertainment. Marketers believe that drone trading will be the most profitable business in 2018. The demand for this product is growing all the time, so you can earn a lot of money on resale. Apparently, people have already satisfied their need for smartphones and now they want something new.
By the way, about smartphones. These gadgets have been the best-selling goods on the Internet for several years now. This category includes any item whose value exceeds $600 (34.5 thousand rubles). According to the statistics of the best-selling goods, about 10% of the population of the Russian Federation can afford to constantly change mobile phones for new models.
Also, the top 10 best-selling products on the Internet include household appliances. Even if we take into account the fact that most buyers are afraid to shop online, the demand for these products is growing every day. No matter how you look at it, the cost of household appliances in stores is much more expensive than on the Web, even if you take into account shipping, you can save a decent amount.
Basically, people take large household appliances in stores in order to first familiarize themselves with it. Therefore, small household appliances, such as an iron, a kettle, a blender, etc., are more popular. Beauty products are also popular in this category of goods: epilators, electric shavers, curling irons, irons, etc.
As for 2018, the green tea trade will be a great idea. Statistics show that the average consumer is more and more oriented towards healthy eating (to be more precise, the fashion for healthy eating). In any case, green tea, like green coffee, is now very popular.
Recently, they have been worthy competition with healthy nutritious foods, in other words, detoxes. In the first place are herbal teas and decoctions, in the second - detox juices. Despite the fact that many detoxes turn out to be fakes, the demand for them is not decreasing.
A healthy lifestyle is good, but drugs are still more popular. Like it or not, but people will always get sick, there are pharmacies literally at every turn in the country. Buying pharmaceutical products, the buyer is mainly guided by blind trust. Even dietary supplements and herbs, which do not always have a positive effect on the body, are in demand.
Even in an age when people began to use electronic devices for reading books, ordinary paper copies are still in demand. Whatever it was, and ease of use is not able to overcome the desire to sniff the newly printed edition. According to statistics, the best-selling goods on the Internet are books (this is if only online transactions are taken into account). On the websites, printed publications are much cheaper, and you can also get good discounts.
Also, a modern buyer cannot do without toys and gifts. After all, every person has many relatives, friends and acquaintances, and no one has yet canceled the holidays and the rules of good manners. In addition, now there are many services that can make a gift personalized, original and unique. And toys are popular with people of all ages.
No matter how strange it may sound, but the list of the best-selling goods via the Internet also includes tickets. If earlier you had to go somewhere and stand in line, now you can buy the right ticket without leaving your home: buy it, print it out and you're done. True, novice businessmen should not focus on this market segment: not only is there simply pathologically high competition, but you also have to spend a lot of effort searching for potential partners.
These products were, are and will be popular. The peak of sales is especially growing on the eve of the holidays. Buyers of cosmetics are generally conservative, they will constantly choose a product that once suited them. So if there is a desire to start a business in this area, then you can try your luck.
It should be noted that the profit will directly depend on the quality of products and their advertising. Basically, well-known brands can boast of a stable audience here, the products of which have been tested both by time and experience. About 20% of buyers buy cosmetics and perfumes online.
Lighting devices that work from diodes can also be attributed to the best-selling goods in Russia. At the end of 2017, the novelty became a real breakthrough, because the use of this product for domestic purposes is considered more economical. LED lamps consume 3-4 times less electricity, and last much longer than conventional lamps.
It may seem that only wealthy people buy furniture, but this is not at all the case: it is popular among the entire population. It is bought not only during repairs, but also to simply update your home.
The buying inquiries don't end there. Not so long ago, the inhabitants of Russia have mastered such a site as "Aliexpress", and in most cases they prefer it to domestic online stores. Goods from China have long flooded the world market, but now buyers can order things, appliances, toys, cosmetics and all kinds of accessories directly from manufacturers and suppliers, and not overpay the cost of cheating the seller. Statistics show that residents of Russia order the following goods on Aliexpress:
If you look at the situation with goods from Aliexpress in the world, then the only thing that can enter the Top of the most purchased products is women's clothing. It is equally actively acquired both in the Russian Federation and in other countries of the world. Abroad, people are mainly guided by those goods that will be useful in the economy or that are too expensive in their country. For example, on Aliexpress in 2018, baseball caps, sneakers, sweatshirts, vacuum food sealers, quadrocopters, 3D constructors, silver rings, LED devices and brushes for cleaning car air conditioners were most ordered abroad.
Consumer needs are different for each category of the population, someone is ready to give his life for a Rubik's cube, and someone can't wait to get a smartphone case from China. A few decades ago, it was possible to rank the best-selling goods, but today there can be a hundred or even more such ratings. The world is changing, and if earlier there was not much to choose from, now the range of goods is too large.
